Case Studies - Sacrilege: Stonehenge
Case Study: Inflatable Stonehenge - A Monumental Masterpiece
Client: Jeremy Deller, Turner Prize-winning artist
Project: Sacrilege: An inflatable Replica of Stonehenge
Commission by: Glasgow International Festival & The Mayor of London 2012
Client Location: Glasgow & London, UK
Project Commencement: 2011
Debuted at London Olympics, 2012. Toured the globe
Background:
In 2011, Inflatable World was approached by renowned Turner Prize winning artist Jeremy Deller was commissioned by the Glasgow International Festival and the Mayor of London in 2012, to create an unusual and exciting project to be shown in Glasgow before travelling to the Olympics in London as part of the London 2012 Festival and then on a UK tour, before being displayed internationally. Deller, known for his innovative and thought-provoking works, envisioned a bold reinterpretation of the iconic Stonehenge monument - but with a playful twist. The challenge was to recreate an exact replica of Stonehenge in inflatable form, transforming it into a bouncy air park for an interactive experience.
Project Scope:
Inflatable World embarked on extensive research trips to the Stonehenge monument, meticulously measuring and photographing every detail. With a commitment to accuracy, the team gathered data essential for crafting a faithful inflatable reproduction, including the patterns of each stone in the monument.
Execution:
Utilizing state-of-the-art inflatable technology and precision craftsmanship, Inflatable World brought Deller's vision to life. The result was a stunning inflatable replica of Stonehenge, complete with intricate details and proportions faithful to the original monument. The bouncy bed element added an element of whimsy and interactivity, inviting visitors to engage with the artwork in a unique way.
Exhibition:
Debuting at the London Olympics in 2012, the Inflatable Stonehenge became an instant sensation, captivating audiences with its ingenuity and charm. Visitors marveled at the juxtaposition of ancient history and modern inflatable fun, experiencing the joy of bouncing amidst the iconic stone formations.
Global Impact:
Following its success at the London Olympics, the Inflatable Stonehenge embarked on a world tour, captivating audiences across continents. Its journey sparked conversations about art, history, and the intersection of tradition and innovation.
Legacy:
Inflatable World's collaboration with Jeremy Deller marked the beginning of a new chapter in inflatable artistry. Since then, Inflatable World has continued to push the boundaries of creativity, producing a second inflatable replica of Stonehenge for exhibition.
Conclusion:
The Inflatable Stonehenge stands as a testament to the power of collaboration, innovation, and imagination. Inflatable World's dedication to precision and quality craftsmanship, combined with Deller's artistic vision, resulted in a monumental masterpiece that continues to inspire and delight audiences around the globe.
